Category Insight Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

• Working closely with internal stakeholders to keep tabs on core business priorities & questions. Translate business needs into sharp research brief with clear objectives & meaningful research action standards.
• Bring the consumer perspective to marketing decision making by performing analysis and research activities (qualitative & quantitative incl. digital analytics) to provide insights and recommendations.
• Identify ideal methodology and provide oversight on the data collection process, analytic work plan and narrative framework to ensure actionable insights are generated to support business needs.
• Handle external agencies for the execution of consumer research projects and syndicated studies ensuring timely - in full delivery of outputs at defined quality standard that deliver to initial scope and business objectives.
• Analyse & integrate data from consumer, sales & digital sources (e.g., website, social media, survey) to provide understanding of evolving consumer behaviour and shape strategic business decisions.
• Effectively manage exacting project timelines & budgets for a fast-paced business environment.
• Overlay data & information onto business questions to generate impactful insights & foresights. Convey analysis and actionable recommendations via concise presentations and written reports to internal stakeholders.
• Generate critical consumer insights via aggregation and synthesis of multiple studies and data sources conducted over a period of time. Advise & provide guidance on opportunities to visualise & dashboard recurrent tracking data.
• Identify and propose improvement opportunities in current process to improve the efficiency of the generation of consumer, customer & competitor insights.
• Continuously strive to improve current tools and methodologies to improve analysis of information.

What are we looking for?

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• At least 5 years prior experience within a similar role – business intelligence / market research / consumer insights / digital analytics.
• Experienced in running and performing a range of qualitative and quantitative research.
• Sophisticated understanding of research methodologies and solid analytic skills including ability to synthesize information, identify trends, reduce complexity and identify key opportunities.
• Strong analytic skills & critical/creative thinking skills.
• Advanced Microsoft Office Skills (PowerPoint / Excel).
• Project management experience and strong capability of managing and prioritizing a number of competing tasks for different stakeholders.
• Proficiency in English & Korean and/or Japanese, possessing strong communication skills.
• Outstanding storytelling skills with the ability to present information in a simple and compelling format that has practical application.
• Familiar with digital analytics tools such as Adobe Analytics, Google Analytics, Sprinklr (Social Media Listening), Similarweb, Search Analytics tools, PowerBI.
• Experience in both research agency as well as client side.

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.