Editorial & Engagement Manager - Video

애플
서울
1일 전
At Apple, we celebrate stories. Stories told through words, music, games and of course through movies and TV shows. With the Apple TV App and the introduction of Apple TV+, as well as the integration of Video apps, we have doubled down on offering amazing content to our customers, both produced by Apple and our partners. We are looking for an experienced Editor to further grow our Video business and lead editorial and marketing strategy of Apple TV+ content for Korea. The Editor is hands-on with the TV App platform, creating and implementing programming & marketing strategy and using data insights to drive growth and engagement for Apple TV+ content in Korea.

Description

Content Programming & Strategy - Create and maintain an engaging, data-informed content programming calendar for Apple TV+ on a daily basis. - Work closely with the Video team to define and implement localized programming and marketing strategies for Apple TV+ content in Korea. - Lead the monthly selection of priority titles, ensuring alignment with internal stakeholders and external partners through consistent sharing and communication. - Operate with a wide aperture of the industry-monitor trends, audience behavior, and competitor activities to inform planning and strategic adjustments. Insight-Driven Execution - Report on content performance and user engagement; translate data insights into actionable strategies. - Apply strong analytical skills to evaluate performance and identify areas for growth and improvement. Partner Platform Leadership - Lead communication and collaboration with partner platforms where Apple TV+ is distributed. - Maximize visibility through on-platform featuring and promotional initiatives. - Drive editorial strategy development and execution across partner platforms to increase awareness, engagement, and brand impact. Cross-Functional Collaboration - Collaborate with internal teams-including marketing, operations, production, and creative-to drive the timely creation and delivery of localized, consumer-facing assets. - Ensure content releases are locally relevant and culturally resonant in the Korean market. - Build and maintain strong relationships with global and local stakeholders, working cross-functionally to lead key initiatives. Brand & Culture Alignment - Cultivate and apply Apple’s tone of voice and brand identity across all Video-related efforts in Korea. - Identify and respond to key cultural moments and trends, integrating them into platform strategy and execution. Project Leadership - Lead complex projects from ideation to execution, aligning internal and external stakeholders and driving cross-functional momentum. - Balance multiple initiatives with exceptional organizational skills and a proactive, solutions-driven mindset.

Minimum Qualifications
  • Strong understanding of SVOD and television customer consumption behaviors, as well as familiarity with key players in the market
  • Proven track record of developing and executing programming strategies that successfully drive viewership and customer engagement
  • Prior experience in the video industry-particularly in content programming or scheduling for SVOD platforms-is a strong plus
  • Proficient in working across multiple content management systems, with a continuous improvement mindset toward workflow optimization
  • Skilled at interpreting and leveraging data insights to inform programming and content decisions
  • Strong analytical capabilities, with the ability to translate complex data into actionable strategies
  • Korean and English language proficiency

Preferred Qualifications
  • Excellent leadership skills, with experience in setting clear goals, driving team performance, and fostering cross-functional collaboration
  • Hands-on, detail-oriented approach to end-to-end project management
  • Outstanding organizational, verbal, and written communication skills, with strong presentation abilities
  • Highly proactive, results-driven, and adaptable in dynamic environments
  • Meticulous attention to detail, paired with the ability to maintain a strategic, big-picture perspective


Please note that any recruitment related documents voluntarily submitted by you through our career site may not be returned. Apple will retain your recruitment related documents only for so long as is necessary to meet the purposes set out in our Candidate Privacy Policy .

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