Job Description
The Regional Marcom Specialist (RMS) – is a member of the Asia Pacific (APAC) Marketing Team and will be responsible for strategizing, developing and executing outbound B2B marketing programs and campaigns for the assigned Products Lines and Market Segments in the Asia Pacific (APAC) region. The role will cover the Product Line and Market Segments Marketing campaigns' execution in South Korea.
This individual will be working in collaboration with Marketing Program Managers (MPMs) to determine the Go-To-Market strategy and define the metrics for the respective Marketing campaigns.
The RMS is also responsible for working with internal (e.g. MPMs, technical sales teams, marketing automation team, localization team, etc) and external (e.g. customers, government bodies, events/branding agencies, etc) stakeholders to manage digital and print content creation and localization for various marketing collaterals, including but not limited to: social media postings, electronic direct mailers (eDM), video production for product / solutions, flyers, posters and brochures.
From overseeing campaign designs to successful roll-out for both online (e.g. Trade Media, Social Media, eDM, Webinars, etc) and face-to-face tactics in-country (e.g. Seminars, Tradeshows, Conferences Demos/Workshops, etc), the key performance indicators for this role will include new customer acquisition, effective demand generation and strong funnel growth contribution.
The candidate is expected to demonstrate a strong digital marketing knowledge of Agilent's B2B digital landscape with robust Marcom strategy planning and tactical execution. The RMS will also examine campaign analytics, deduce actionable insights and implement modifications to Marketing campaigns where necessary to enhance the results. He/she also prepares and presents post-campaign reports via the APAC Marketing Sharepoint.
The RMS is responsible for the Product Line and Segment Market's activities execution at the regional level. The candidate is expected to have a good understanding of Korea's B2B Marketing landscape within the APAC region.
The ideal candidate should have experience working in an MNC setting, possesses strong interpersonal and communication skills, is a strong team player, and is comfortable working in a structured workflow environment. Where new processes needs to be set-up, the candidate may be tasked to lead the mapping of a new workflow / process. Ideally, the candidate should possess a minimum of 5 years' experience combined in Digital Marketing, SEO/SEM, IMC planning & execution, Content Marketing, Branding, Marcom, Social Marketing, Events Management and/or similar areas.
The candidate is also expected to demonstrate a good understanding of the APAC region as a whole with the ability to travel on an as-needed basis.
Qualifications
Job Posting Qualifications
- 5-7 years of marketing and/or marketing communications experience
- Bachelors Degree or demonstrable equivalent in Marketing, Marketing Communications, and/or Business Degree
- Experience managing external partnerships across multiple time zones
- Ability to identify creative solutions for complex issues
- Strong project management and organizational skills to manage projects with varying deadlines, handle interruptions, and be flexible with adapting planned tasks to meet business requirements
- Knowledge in Microsoft SharePoint, Eloqua, SAP CRM will be an added advantage.
- Outstanding writing and verbal communication skills in English and Korean language. Additional language capability such as Business communications in other languages would be an added advantage.
- Previous experience and the ability to work as part of a virtual Regional team and organization
- Competent in utilization of Microsoft Office applications, translation technologies, content management systems and other enterprise solutions
- Ability to give clear, concise and constructive feedback to both internal and external resources
- Learn, adapt and follows established Company Practices
Additional Details
This job has a full time weekly schedule. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.