Senior Marketing Specialist (Artist Marketing)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As a Senior Marketing Specialist (Artist Marketing), you'll be the main point of contact for all artist marketing initiatives in Korea. You'll be a vital bridge between the local music industry and our global platform, amplifying new talent.

Role:

• Execute all artist marketing initiatives in Korea, with a deep focus on the local music industry landscape, latest trends, and breakout artists.
• Manage the end-to-end implementation of marketing programs designed to support emerging local artists through online/offline promotions, live events, and festival sponsorships.
• Drive campaigns to amplify up-and-coming Korean artists on the verge of international success by coordinating global marketing support and promotion.
• Manage a marketing agency to bring to life various creative campaigns and events for Korean artists.
• Work closely with cross-functional teams, including Partnerships, Social, and Comms/PR, to ensure cohesive and impactful campaigns.
• Collaborate with regional and global counterparts to align local initiatives with broader company strategies and facilitate global artist promotion.
• Track and quantify the impact of marketing programs on business goals, working closely with insights and measurement teams.

You:

• Bachelor's degree or equivalent practical experience.
• 6+ years of work experience in marketing, brand management, or content creation, preferably with a proven track record in the music, entertainment, or tech industry.
• A deep passion for the Korean music industry, with a strong understanding of current trends, artists, and the competitive landscape.
• A highly organised and accountable individual with demonstrated experience in project management and campaign execution.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with a wide range of internal and external stakeholders.
• Experience in managing and executing live events or music festivals is a strong plus.
• Fluency in both written and verbal Korean and English is required to facilitate collaboration with local, regional, and global teams.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.