ABOUT US
Pickle is building the future of human connection, starting with your AI clone.
In a world where reach is abundant but depth is rare, we’re rethinking how people express themselves and form meaningful relationships. Our goal is ambitious: to give everyone a living, human-like digital clone that can think, speak, and feel like you, so you can scale who you are, not just what you do.
To make this real, we are training our ultra-low latency interactive avatar model, and building products that capture your personal context across devices. Your clone learns your voice, knowledge, preferences, and workflows, then acts with good judgment on your behalf.
We’re a small team of builders, designers, and researchers backed by Y Combinator, NFX, Krew Capital, and BASS Ventures. We move fast, work hard, and care deeply. Our culture is built on intensity, imagination, and long-term craftsmanship. We believe this is the start of a new era where the digital self becomes an extension of the human self, and we’re here to shape it from first principles.
Our mission is to help people scale strong ties by scaling the self.
ABOUT THE ROLE
Pickle is hiring a Director of Growth in Seoul to own our brand end to end and lead creative that makes Whisper, Camera, AI Glass, and future AI clones feel alive. This role is not only about content. You will define how the world experiences Pickle’s vision, build our visual and verbal identity, and scale our presence across every surface. You will work hands on and also lead external partners to deliver world-class work.
ABOUT THE RESPONSIBILITIES
Own the brand across product, web, social, PR, and events. Set narrative, visual system, tone of voice, and brand guidelines.
Concept, direct, and produce cinematic campaigns, product explainers, and viral short-form that travel across TikTok, Instagram, YouTube, and X.
Grow channels from zero to meaningful scale with a clear content strategy, weekly cadence, and repeatable series.
Translate technology into story. Turn technical breakthroughs into simple, emotional narratives and launch moments.
Source and manage agencies, production companies, creators, and media partners. Write briefs, select partners, negotiate SOWs, run budgets, and hold the bar on quality.
Maintain a brand kit, design templates, motion and sound libraries to keep output fast and consistent.
Set goals and dashboards for awareness, engagement, share of voice, and conversion. Run experiments and iterate quickly.
Player-coach. Jump in as director, editor, or writer when speed or quality demands it. Ship, learn, and raise the bar.
REQUIRED QUALIFICATIONS
Proven brand ownership from first principles to guidelines to rollout. You can show work that moved perception and growth.
Track record of viral short-form and campaigns that built audience on TikTok, Instagram, YouTube, and X.
Significant experience managing agencies and creators end to end, including briefs, SOWs, budgets, and delivery.
Strong craft in storytelling, editing, and art direction. Comfortable with modern and AI-assisted video tools.
Data-informed and outcome-driven. You set hypotheses, measure, and iterate.
Collaborative, clear in writing, and comfortable working across product, design, and engineering.
Based in Seoul. English and Korean working proficiency preferred.
NOTES
Full-time roles include a 3-month probation period. (If applicable: Compensation and benefits remain the same during probation.)
