Manager - Corporate, Art & Culture PR

Position

Mission Statement

We are seeking a highly skilled PR Manager to lead Corporate, Art & Culture communications for Louis Vuitton Korea. This role will be responsible for shaping brand reputation, enhancing media presence, and driving strategic PR initiatives aligned with the Maison’s vision and values.

Job responsibilities

Job Title: Manager - Corporate, Art & Culture PR

Department: Communications

Reporting To: Senior Manager - Watches & Jewelry Corp, Art & Culture PR

Main Responsibilities:

Corporate PR Strategy & Communications

• Develop and execute corporate PR strategies aligned with business objectives.
• Craft clear, compelling narratives that communicate brand philosophy and values.
• Lead press releases, media pitches, and issue/crisis communications.
Partner with cross-functional teams to elevate brand reputation and engagement.

Reputation & Stakeholder Management

• Safeguard brand image through proactive risk assessment and mitigation strategies.
• Monitor media coverage and public sentiment, delivering timely insights to leadership.
• Align communication efforts with executive and corporate priorities.
• Drive legitimacy and planning for LV Korea’s CSR programs.

Media Relations

• Build and maintain strong relationships with key media, influencers, and journalists.
• Serve as a spokesperson for Corporate, Art & Culture matters.
• Secure high-impact media coverage across print, digital, and broadcast platforms.
• Manage the corporate PR agency to ensure effective handling of daily interactions with daily newspapers and broadcast media.

Art & Culture PR Activation

• Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
• Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton, and support Art & Culture-related PR events.
• Strengthen the visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
• Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and KOL & influencers.
• Create compelling content and maintain strong relationships with local artists aligned with the Maison’s creative values.

Home, Art of Travel, Artycapucines, and Publication PR Activation

• Develop and implement strategic PR for the Home Collection (e.g., Objets Nomades, Art of Dining), Artycapucines, and Art of Travel (e.g., LV Trunks, Trophy Trunks).
• Strengthen storytelling and visibility through targeted collaborations and narratives.
• Support communication for sport partnerships, including Trophy Trunks.
• Host key media for international and local press events, including Savoir-Rever, Milan Design Week, and Art Basel.
• Manage the coordination and launch of Louis Vuitton publications throughout the year.

Culinary Community & Hospitality PR Activation

• relations" data-skill-lang="EN">Improve PR strategy for Louis Vuitton’s culinary Community and hospitality experiences.
• Drive consistent media exposure and storytelling to build customer engagement.
• Activate culinary and cultural programs that reflect the Maison’s creative spirit and experiential values.

Profile

Experience:

• Proven experience (10+ years) in Corporate / Art & Culture PR, preferably within the retail or luxury industries.

Education:

• Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Skill:

• Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.
• Highly organized, detail-oriented, calm under pressure, and solution-driven
• Written & Verbal English Fluency

Additional information

• 채용절차: 서류전형 - 면접전형 - 최종합격
• 면접은 2회 이상 진행될 수 있으며, 면접 대상자에 한해 연락 드립니다.
• 서류 합격자에 한하여 결과 통보되며, 서류접수 순으로 검토 진행되니 빠른 지원 부탁드립니다.
• 지원방법: [email protected] 으로 이력서 이메일 접수
• 영문이력서(경력 상세 기재 / 각종 증빙서류는 합격자에 한해 추후제출)
• 이력서 제목 기재 시 '포지션명_홍길동' 으로 제출 요망
• 문의사항: [email protected] 으로 이메일 문의 바랍니다.