Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Job Summary
We are seeking a Marketing Specialist to lead the development and execution of marketing strategies and programs for our Bioproduction portfolio and offerings. The ideal candidate will collaborate within a complex, matrixed organization to develop marketing strategies for biological and chemical products, design multi-channel marketing campaigns, and drive tactical execution to achieve both marketing and revenue goals. The candidate should have a business marketing background, with a consistent track record of optimizing marketing efforts across various channels and funnel stages, while fostering alignment with commercial sales teams
Location/Division Specific Information
Marketing Specialist, BioProduction Group
Based in Seoul, Korea
Key Responsibilities
Develop and implement strategic annual marketing plans, including customer segment analysis, competitor research, business trends, and market opportunities
Develop sales enablement material and training, and return voice-of-sales / voice-of-customer to the business
Craft and manage lead generation and sales opportunity funnels through promotional initiatives and marketing-led events such as customer events and trade shows
Regularly review marketing objectives against the plan, track critical metrics, and optimize programs to exceed targets while addressing underperformance
Stay informed about bioprocessing industry trends, technologies, and the competitive landscape
Coordinate with global functions to ensure consistency with brand profiles and company standards
Qualifications
Bachelor’s degree or equivalent experience in Life Sciences, Marketing, or related field
A degree or equivalent experience in Marketing, Communications, or Business, with previous work experience in biotechnology, medical devices, or the pharmaceutical industry is also acceptable
Experience
5+ years of marketing experience (biopharma/ biotech segment is a plus)
Experience with product area marketing plans, general knowledge of operating plans, or industry practices for promoting and selling similar products
Knowledge, Skills, Abilities
Critical Thinking, Problem-solving abilities
Outstanding skill in planning and implementing marketing campaigns
Market Analysis skill; Ability to analyze competitor and market data
Build and implement marketing campaigns for our bioproduction portfolio, with a focus on the biological and chemical products, such as cell culture media and supplements
Develop messaging for sales and customer-facing materials, with strong creative intuition on design and messaging that resonates with customers
Ability to lead project scope, budget, and schedule to achieve timely completion of project results
Digital Marketing: Experience with social media campaigns and data-driven strategies