Marketing Specialist, BioProduction Group

Work Schedule

Environmental Conditions

Job Description

Job Summary

We are seeking a Marketing Specialist to lead the development and execution of marketing strategies and programs for our Bioproduction portfolio and offerings. The ideal candidate will collaborate within a complex, matrixed organization to develop marketing strategies for biological and chemical products, design multi-channel marketing campaigns, and drive tactical execution to achieve both marketing and revenue goals. The candidate should have a business marketing background, with a consistent track record of optimizing marketing efforts across various channels and funnel stages, while fostering alignment with commercial sales teams

Location/Division Specific Information

• Marketing Specialist, BioProduction Group

• Based in Seoul, Korea

Key Responsibilities

• Develop and implement strategic annual marketing plans, including customer segment analysis, competitor research, business trends, and market opportunities

• Develop sales enablement material and training, and return voice-of-sales / voice-of-customer to the business

• Craft and manage lead generation and sales opportunity funnels through promotional initiatives and marketing-led events such as customer events and trade shows

• Regularly review marketing objectives against the plan, track critical metrics, and optimize programs to exceed targets while addressing underperformance

• Stay informed about bioprocessing industry trends, technologies, and the competitive landscape

• Coordinate with global functions to ensure consistency with brand profiles and company standards

Qualifications

• Bachelor’s degree or equivalent experience in Life Sciences, Marketing, or related field

• A degree or equivalent experience in Marketing, Communications, or Business, with previous work experience in biotechnology, medical devices, or the pharmaceutical industry is also acceptable

Experience

• 5+ years of marketing experience (biopharma/ biotech segment is a plus)

• Experience with product area marketing plans, general knowledge of operating plans, or industry practices for promoting and selling similar products

Knowledge, Skills, Abilities

• Critical Thinking, Problem-solving abilities

• Outstanding skill in planning and implementing marketing campaigns

• Market Analysis skill; Ability to analyze competitor and market data

• Build and implement marketing campaigns for our bioproduction portfolio, with a focus on the biological and chemical products, such as cell culture media and supplements

• Develop messaging for sales and customer-facing materials, with strong creative intuition on design and messaging that resonates with customers

• Ability to lead project scope, budget, and schedule to achieve timely completion of project results

• Digital Marketing: Experience with social media campaigns and data-driven strategies