Position summary:
Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.
This is an individual contributor role that requires the use of judgement in applying professional expertise and is expected to work independently with minimal supervision. This position requires professional mastery of a specialized field of expertise that typically requires a college degree or equivalent. The job requires professional knowledge gained through substantial applicable work experience, to supplement formal knowledge, in order to apply principles and concepts of own subject/technical discipline in resolving issues as they arrive. The job requires attention to detail in making evaluative judgements based on the analysis of factual information. This job typically requires a degree or equivalent and a minimum of 7 or more years experience.
Essential duties & responsibilities: (detailed description)
Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• Author and leverage marketing team to create key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Surface new or unexpressed customer needs, leading to product/program improvements
• Adhere to organizational protocols, practices and procedures for gathering competitive information
• Drive segmentation and targeting methods to improve commercial efficiency
• Develop pricing approach consistent with the marketing strategy and brand positioning
• Accurately forecast resource needs
• Establish metrics and goals/success criteria and milestones
• Demonstrate financial acumen
• Hold self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities
• Mentor, develop and inspire others
• Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leader
Education & special trainings:
- Bachelor ’ s degree required
• 7+ years of work experience required
Qualifications & experience:
- MBA preferred
• 4+ years medical device or marketing/sales experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)