ROLE SUMMARY
- This position is responsible for the performance and management of the designated products/portfolio by developing strategies, brand plans and executing key initiatives. Also, she/he will lead and support the go-to-market strategy and new launch strategy based on clear understanding of the business objectives and the healthcare environment.
- This position directly reports to Specialty Care TA Lead and closely works with Specialty Care Marketing Lead, and cross functional team (e.g. Sales, Medical, H&V, RA, etc)
ROLE RESPONSIBILITIES
Brand Planning & Implementation
- Develops & executes operating plan & brand plan for the designated brands/portfolio
- Ensures effective implementation of promotional plans to achieve desired business outcomes
- Lead and support launch strategy of new pipeline including optimal positioning and access strategy
Data analysis & tracking
- Analyzes and interprets market intelligence from a range of sources including market research and derives the implications from the analysis to conduct optimal marketing strategy
- Updates key performance index by utilizing multiple data sources
Work with Field Force
- Works effectively with field force to develop, implement and monitor strategies to achieve goals
Cross-divisional Teamwork
- Understands the interdependence of cross-functional teams and work effectively with key stakeholders
Expense Management
- Demonstrates sound financial planning skill to manage expenses
Sales Forecasting
- Assesses and understands the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectives
QUALIFICATIONS
BASIC QUALIFICATIONS
- Bachelor’s degree or above
PREFERRED QUALIFICATIONS
- Preferably 2-5 years or above marketing experience in the pharmaceutical industry (Job level depends on candidates’ experience)
- Strong strategic, analytical and communication skills
- Fluency in spoken and written both Korean & English
- Good interpersonal & communication skills
- Strong customer focus
- Strong drive for results
- Innovative & Creative thinking
- Strong teamwork
- High ethical standards (Integrity)
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.