CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Meaningful Work From Day One
The role will work across the portfolio of brands of B-F Korea, work with the Sales team to develop channel segmentation and strategies, and will be responsible for Trade Marketing activity focusing on Off Premise. He/ She will work closely with Brand Marketing teams, Sales teams as well as agencies to ensure excellence in execution.
What You Can Expect
- Support to develop channel segmentation and channel strategies via closely working with the sales team in consultation with the trade marketing manager.
- Support to set the target to achieve the excellence in physical availability aligned with portfolio/channel strategy.
- Translate key Brand Strategy & Initiatives into field sales priorities and customer / channel plans.
- Drive new channel development through data proven insight and market expertise.
- Use shopper insights and retail data to identify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, in-store visibility etc.
- Develop customer promotions & evaluate post campaign performance.
- Oversee execution of key marketing platforms/initiatives.
- Manage & coordinate merchandising material and provision for Sales team implementation.
- Support customer review & new listing presentations and business cases.
- Gather on ground competitive intelligence & oversee tracking of physical availability measures.
- Manage POS & gift set development, logistics & ensure implementation standards at store level.
- Responsible for Trade Marketing budget across all brand portfolios for off-premise.
- Seek, monitor and analyse data to identify opportunities and build vital consumer/category/trade insights that underpin brand strategies.
- Leverage key processes, frameworks and resources to understand customer, consumer, channel, and campaign insights for more informed decision-making & planning.
What You Bring to the Table
- Min. +5 years of sales & marketing experience including trade marketing experience
- Proven track record of successfully delivering brand growth in a highly competitive environment
- Strong computer skills with current, or the ability to quickly build, proficiency in MS Word, PowerPoint and Excel skills
- Excellent command of English and Korean
- Strong experience in digital marketing, measurement, creativity and innovative thinking
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:
1