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Job Description
Job Title: Brand Manager, Onco-Hematology BM
Location: Seoul, Korea
About the role:
Initial responsibilities will encompass managing the launch readiness of a Oncology-Hemtology new product, while also partially taking on SC(specialty care) business development
This position is responsible for management of Hematology TA brand by developing and executing commercial strategies and promotional tactics that differentiate Takeda brands based on clear understanding of the brands’ clinical values, corporate objectives, market dynamics and the healthcare environment
This position is also responsible for developing annual, mid-range, and long-range plans and forecasts for the responsible brands thereby managing the brands’ lifecycle
How you will contribute:
Product lifecycle management
Establish brand plans and manage brand lifecycle management
Develop and implement strategic imperatives and tactics to maximize the brand potential through understanding of the market dynamics and customers
Market intelligence
Use and interpret appropriate data /evidence to inform and/or make robust strategic and investment decisions
Understand the patient journey and treatment pathway
External / Internal stakeholder management
Inspire and engage cross-functional team to ensure effective and timely implementation of the brand plan
Develop and maintain effective relationships with the customers and key stakeholders to support successful commercialization and long-term strategic ambition
Engage medical/external scientific associations and opinion leaders in implementing commercial activities
Operational plan implementation and resource management
Engage customers and create a tailored customer experience
Lead A&Ps budget allocation and ensures appropriate return on investment
Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards
Work with the sales force
Develop brand key messages/promotional materials and work closely with the sales force to cascade the deliverables to the market
Interact closely with sales force to ensure clear understanding on the plan of action and implementation of marketing plans
What you bring to Takeda:
Mandatory
Bachelors degree
Experience of 5 years or longer in the pharmaceutical industry
Strong strategic, analytical thinking capabilities
Strong ability to work collaboratively and lead in a multi‐functional environment
Proven ability to follow through projects, with a solution-oriented mindset
Fluent in spoken and written English
Preferred
Bachelor of Arts (BA) in Marketing or Bachelor of Science (BS)
Experience in Oncology & Hematology TA or specialty care preferred
Experience in Business Development department
Experience in Marketing, Medical or other customer-facing departments
TRAVEL REQUIREMENTS:
Ability to drive or fly to various meeting sites
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine:
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
