Job Description
Position Summary
The Clinical Marketing Manager will lead the strategic expansion of da Vinci® surgery across Korea, with a focus on on-going adoption and procedural penetration in multiple clinical specialties. This role serves as a key leader in the marketing organization, responsible for mid-to-long-term strategy development, clinical marketing execution, and direct team management. The ideal candidate will possess a deep understanding of the Korean healthcare environment, extensive experience in both sales and marketing, and a proven track record of leadership in the medical device industry.
Key Responsibilities
Strategic Leadership
- Lead the overarching strategy for clinical adoption and growth of da Vinci® surgery in Korea, aligning with ISK and global business objectives.
- Define and drive mid-to-long term strategic roadmaps across target specialties.
- Build structured execution frameworks to ensure scalable, measurable clinical marketing programs.
Team Management
- Manage, coach, and grow a team of clinical marketers and coordinators.
- Serve as a role model and people leader by fostering professional development, collaboration, and accountability.
- Conduct regular performance evaluations and align individual growth plans with organizational needs.
Procedure & Clinical Adoption Strategy
- Design and execute strategic procedure marketing plans to expand adoption in multiple surgical specialties – General Surgery, Gynecology, Urology, Thoracic, H&N, etc
- Translate the da Vinci value into quantified impact, Reference Site expansion, and Surgeon Leadership Development into executable programs.
- Align closely with Sales, Training, and Medical Affairs for cross-functional impact and consistent field messaging.
Medical Society Engagement
- Represent Intuitive at key national and local medical society events and robotics symposia.
- Drive consensus-building among key opinion leaders and emerging robotic users.
- Oversee tactical execution, including booth setup, faculty coordination, and post-event ROI analysis.
Content & Education Development
- Supervise development of procedure-specific marketing materials, educational content, and peer-to-peer engagement tools.
- Coordinate webinars, live surgeries, and digital learning formats to amplify surgeon engagement and education.
Qualifications
Required Qualifications
- Bachelor of a university / MBA perferred
- Minimum 10 years of combined experience in Sales and/or Marketing in the medical device industry, with strong exposure to hospital systems and healthcare reimbursement structures.
- Proven leadership experience, including team management and organizational influence.
- Solid understanding of surgical workflows and minimally invasive techniques.
- Experience working with or in operating rooms, with physicians or KOLs.
- Fluent in Korean and English, both written and verbal.
- Strong project management and communication skills, with ability to collaborate across functions and lead complex initiatives.
- Ability to travel 30–40%, including weekends for key events or faculty visits.
Preferred Qualifications
- Prior experience at Intuitive Surgical or in lap-surgery marketing.
- Experience working with Korean healthcare policy, academic societies, and digital healthcare platforms.
- Familiarity with CRM tools (e.g., Salesforce), data analytics, and content management systems.
Additional Information
Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.
당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.
