The Demand Generation Manager is a generalist regional marketer position responsible for developing and executing integrated Demand Generation campaigns to generate high-quality leads and expand our customer base in the APAC region. You will work closely with the marketing and sales organizations to align efforts and use data analytics to measure and improve performance. You will craft targeted marketing programs to engage and nurture prospects throughout the buyer's journey, ultimately driving conversion and revenue growth.
What You Will Do:
- Plan and execute to meet regional objectives aligned to global corporate strategy. Campaigns will target the APAC region, specifically Korea, Japan, and Southeast Asia, tailored for channel, language, audiences, and programs.
- Coordinate with the content team to create compelling assets optimized for demand generation.
- Run integrated campaigns, including trade shows, private dinners, webinars, email, and ads, to help the APAC region reach its pipeline objectives.
- Measure, report, and optimize program and campaign performance and effectively and consistently communicate campaign plans, programs, and results with organizational stakeholders.
- Stay current with industry trends, competitor activities, and emerging technologies in the communication ecosystem. Leverage market research to identify new demand generation opportunities.
Who You Are:
- Minimum of 5 years of experience in demand generation, preferably within the B2B SaaS market.
- Able to develop and execute successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
- Experience marketing to product managers, customer experience professionals, and C-suite.
- Proficient in marketing automation platforms, CRM systems, and analytics tools.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Demonstrated ability to create engaging content for a variety of marketing channels
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Extra consideration will be given to an additional language that supports our APAC market, such as Japanese, Malay, or Bahasa
- Willing to travel within the APAC region as required.
Our KR benefits include (but are not limited to)
- Silicon Valley's equity program (1-year cliff)
- Hybrid work policy, flexible work hours
- Be Your Best Self: 3.9 million won (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, to gym memberships, to books, to fitness classes, to mental health services, to massages
- Learn a Language benefit - up to 3.6 million won per year towards language lessons
- Weekly office lunch
- Monthly team building cost
- Partial support for commuting costs
- Free parking at the Seolleung office
- Group insurance support that covers employees, spouses, and children
- Medical checkup support, including MRI and genetic testing - for the employee and one family member
- Seven additional paid holidays in addition to annual leave (Boost leave, Birthday leave, etc.)
- Support for the latest work devices, such as MacBook Pro (special support options for each job position)
- Unlimited snack bar filled with snacks, beverages, and instant noodles every day
- 12-week paid parental leave support (available for both mothers and fathers)
- Other support programs for congratulations and condolences
The Future of Work at Sendbird
Sendbird values both work efficiency and team collaboration and relationship building. For that purpose, we operate the new Future of Work system. Those who live within an hour's commute to work will go to the office three times per week to achieve synergy while autonomously choosing the best place and time to work together. Depending on your residence, organization, or nature of work, the frequency of attendance will be determined by consulting with the team.
What diversity and inclusion mean to us
There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.
