About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
About [Jetpac]:
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!
Job Overview
We are looking for a Growth Lead - South Korea based in South Korea to own Jetpac’s market entry and scale-up among Korean travelers heading abroad. This is a full-stack role—spanning end to end Go to Market (GTM) - Digital Marketing, Partnerships, digital growth, and product localization.
You’ll be responsible for building our awareness and acquisition engine, including but not limited to Korean Influencer led awareness, unlocking local channels (Naver, Kakao, etc.), integrating regional payment methods (like KakaoPay, Naver Pay, Toss), and positioning Jetpac as a must-have travel companion for outbound Korean travelers, especially to Japan and China.
Key Responsibilities
Market Strategy & Execution
- Lead the go-to-market strategy for Korea → Global traveler segment
- Identify key outbound corridors (Japan, China, Southeast Asia, Europe, etc.) and develop localized playbooks
- Adapt pricing, creatives, language, funnel flows, and value propositions for Korean consumers
Run market sizing, user research, and competitive benchmarking
Local Channel Strategy & Growth
- Build and scale digital acquisition through Naver Ads, Kakao Ads, Coupang Ads, and content partnerships
- Optimize Jetpac’s visibility across Naver search, blogs, and cafes through organic and paid strategies
- Drive creator-led campaigns via KakaoTalk Channels and TikTok Korea
- Collaborate with performance marketing team to adapt global channels (Meta, Google, TikTok) for Korea
Set up and run A/B tests across creatives, audiences, landing pages, and user funnels
Payments & Checkout Localization
- Integrate Korean payment options such as KakaoPay, Naver Pay, Toss, Samsung Pay, and local cards
- Work with product and payments teams to enable localized checkout flows and wallet adoption
Identify and resolve blockers in payment experience, trust, or UI/UX conversion friction
Partnerships & Ecosystem Development
- Build alliances with airlines, OTAs, travel agencies, telco resellers, student consultants, and migration firms
- Partner with top KOLs, travel influencers, and YouTubers for content amplification and affiliate-led growth
- Negotiate and manage affiliate/commission-based partnerships for B2B2C expansion
Performance & Optimization
- Monitor acquisition, conversion, retention, NPS, and LTV for Korea cohort
- Share structured reporting and market insights with cross-functional and leadership teams
- Prioritize high-impact experiments, track performance weekly, and iterate based on outcomes
Cross-Functional Collaboration
- Work with product, growth, lifecycle, content, and customer support to shape the end-to-end Korean user experience
- Localize communications, support flows, and CRM based on Korean user behavior and preferences
- Represent the voice of the Korean market within Jetpac
Requirements
- 5–7 years of experience in growth, digital marketing, or country expansion
- Deep knowledge of Korea’s digital ecosystem—Naver, Kakao, Coupang, influencers, and creators
- Native fluency in Korean and professional fluency in English
- Experience launching or growing consumer digital products in Korea
- Strong grasp of performance marketing metrics and digital experimentation
- Excellent negotiation, stakeholder, and project management skills
- Ability to work independently, build 0-to-1, and drive execution at speed
Preferred Experience
- Background in travel, eSIM, telco, fintech, or cross-border ecommerce
- Familiarity with local wallets and fintech APIs (KakaoPay, Naver Pay, Toss, etc.)
- Prior experience with app launches or mobile-first growth in Korea
- Existing network in Korea’s travel or creator ecosystem
Desired Skills
- Data-driven decision-making with working knowledge of analytics tools (e.g., GA4, Looker,etc.)
- Cultural fluency in Korean travel behavior, digital content, and mobile payments
- Ability to localize growth strategies while aligning with global brand direction
- Passion for travel, tech, and scaling from 0 to 1
What We Offer:
- Competitive salary and excellent performance-based incentives.
- Health coverage and localized benefits in South Korea
- Flexible work arrangements with remote or hybrid options.
- Opportunity to own and scale an entire market with global leadership visibility
- Be part of one of Asia’s most ambitious travel-tech stories
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
