BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
We are looking for a highly driven Digital Solutions Analyst to oversee the planning, execution, and delivery of digital initiatives across multiple consumer touchpoints. This role is central to managing the delivery of complex digital projects across different with a strong emphasis on delivering localized, user-centric experiences, in a cross-functional environment.
You will act as the key liaison between internal local collaborators, global teams and external partners to ensure digital solutions meet both strategic goals and consumer expectations. A deep understanding of user behavior, regional nuances (especially within the Japanese and/or Korean markets), and the ability to drive seamless Omni-channel experiences is essential.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Manage end-to-end delivery of digital projects across a diverse technology stack, ensuring alignment with business objectives, timelines, and budgets.
- Own the entire project lifecycle, including requirements gathering, scoping, achievement planning, risk mitigation, and stakeholder reporting.
- Collaborate with cross-functional teams (marketing, commercial, analytics,.) and external partners to deliver scalable and high-quality digital solutions.
- Champion the integration of systems (CMS, e-commerce, CRM, analytics, messaging platforms) to support seamless customer journeys and personalization efforts.
- Using LINE and Kakao capabilities for CRM, segmentation, and targeted communications.
- Continuously monitor digital trends, customer expectations, and technology innovations, with a strong focus on consumer behavior in East Asian markets.
- Ensure compliance with local regulations and standard processes related to data privacy, accessibility, and content localization.
- Develop and maintain project documentation and provide ongoing reporting on important metrics, delivery status, blockers, and opportunities for optimization.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Bachelor in Computer Science, Digital Business or related field
- 4+ years of experience in Digital Solutions, Digital Project Management, or similar roles, ideally within e-commerce, retail, or digital consulting environments.
- Demonstrated experience delivering digital products and solutions using platforms such as Magento 2, Shopify, Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, Saleforce.
- Solid understanding of customer engagement tools, particularly LINE and KakaoTalk, including CRM workflows, segmentation, and push messaging.
- Solid grasp of the e-commerce landscape and user behavior within Japanese, Korean, or APAC markets, including mobile-first practices.
- Experience in systems integration, especially in e-commerce and customer data platforms.
- Experience with Adobe Target, GA4, and/or other digital performance measurement tools is a plus.
- Fluency in Japanese or Korean is a strong advantage
- Business-level English is required.
- PMP, Scrum Master, or Agile certification is a plus.
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
