Senior Manager, RGM Korea

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels

Focus, Scope, & Impact:

Be part of RGM Korea team and one of the key point of contact for RGM Topics including Price, Mix Management, and portfolio development. Drives RGM efforts towards the design, development and implementation of OBPPC architectures to increase Systems growth (Revenues, profit, Volume, Transactions and Share) - ensuring KO NARTD portfolio competitiveness and continued progress and alignment across the organization. Strong engagement with Senior leaders of Korea Business, Marketing team, Bottler and Frontline team.

The successful candidate will:

• Drive, design and implement RGM processes, strategies and plans that deliver topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers). Outcomes include: revenue pools, portfolio optimization, OBPPC, pricing & promotion
• Lead OBPPC strategy and pricing recommendations for all key categories & Channels KO plays in Korea: SSD, Sports, Coffee, Stills and CVS, Super, M&P, E&D
• Drive awareness of current OBPPC (Portfolio) performance, understand competitors moves and white spaces in our industry to propose portfolio solutions and build Business cases.
• Build long range plan focusing on Affordability, Premiumization to increase basket incidence and home penetration;
• Lead promo analysis, define rules of engagement for promos and conditions analysis to drive incremental value mainly in CVS and Supermarket channels;
• Propose SKU rationalization process to streamline portfolio – clear Portfolio Roles and Market Impact.
• Be the key contact for RGM strategies for all relevant stakeholders in Bottlers as well as the internal Franchise and Marketing. Ensure that RGM strategies and all key commercial activities are ‘in sync’ in your area;
• Actively participate as a key member of local and global workstreams to accelerate capability in: RGM Tools, Affordability, Portfolio Optimization, Promo Terms, Margin Expansion, Advanced Analytics;
• Deliver RGM capability development for OU, closely aligned with global C&CL team, Marketing and Finance.
• Together with Bottler partners ensure that all plan will be executed in the marketing engaging with sales team and Bottler as well as OU Operations team;

PROFILE OF CANDIDATE

Experience

• 10+ years of experience in RGM, Commercial planning, commercial execution or strategy with strong skills in RGM, Segmentation, Innovation and Portfolio strategy
• Proven Strategic and Analytical Skills as well as outstanding influencing/negotiating skills
• Ability to think from planning to execution and solid commercial background
• Strong analytical skills: Significant analysis complexity – The incumbent requires strong analysis and interpretation skills. This is because the RGM requires deep understanding of various data sets including but not limited to – volume, NSR, other financial metrics, market share-distribution, execution data, consumer brand, shopper data etc. The incumbent needs to integrate all the available data sources to identify opportunity areas and help develop action plans
• Communicate with internal stakeholders and key Bottling partners

Skills:

Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.