Job Description:
Rakuten Viki is a global entertainment streaming platform that specializes in Asian content. Our platform enables millions of viewers to discover and enjoy primetime shows and movies, subtitled in over 200 languages. Headquartered in San Mateo, California, we also have offices in Singapore, Seoul, and Shanghai, ensuring a strong global presence and a deep connection to the heart of Asian entertainment. Our platform is home to a large and loyal community of fans who share a passion for Asian culture and entertainment. Join us in our mission to unite the world through the love of Asian entertainment. At Rakuten Viki, we offer a chance to be part of a global community that celebrates culture, creativity, and connection.
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
About the Content Marketing Team:
As part of the Marketing team, we create engaging, talent-driven content to promote our products and brand. We collaborate closely with talents, filming production teams, and external partners to plan and execute impactful events and productions. With creative ideas and unique concepts, we bring exciting experiences to our audience. We’re hiring a Content Marketing Specialist based in Seoul. This role will report to the Content Marketing Manager.
Responsibilities:
- Plan and execute high-impact talent events, including interviews and livestreams to drive engagement and brand awareness
- Oversee filming and production processes (script writing, finding out studios etc), ensuring seamless execution and top-tier content quality
- Identify, source, and generate engaging video clips and images using designated tools for social media platforms
- Manage and grow official social media channels (Instagram, TikTok etc.) for the South East Asia market
- Localize content strategy and posting cadence to reflect regional preferences, cultural nuances, and platform behaviors
- Track and analyze channel performance, providing insights and recommendations to optimize reach and engagement
- Collaborate with the Creative team to produce innovative talent content, providing feedback to optimize and refine designs
- Develop creative concepts for exclusive talent interviews that captivate and resonate with audiences
- Analyse content performance and implement strategies to maximize audience impact and engagement
- Cultivate and maintain strategic relationships with talent agencies, production partners, and external stakeholders to expand opportunities and elevate brand visibility
- Ideate, design, and execute integrated promotion plans for major launches and events, driving maximum awareness, fan engagement, and impact
Requirements:
- Bachelor's Degree in Marketing, Media, or a related field preferred
- 3-5 years of experience in content marketing, social media management and/or the entertainment industry
- Strong communication skills in both Korean and English
- Familiar with social media platforms
- Detail-oriented with strong follow-through
- Quick learner with a curious mindset
- Good understanding of the international audience
- Able to work well in team environments
Preferred Qualification:
- Previous experience in marketing, media, talent agency, or the entertainment industry is a plus
- Proficiency in managing/using social media platforms
- Experience with subscription-based media companies, understanding user engagement and retention strategies
- Proven experience in running regional campaigns across North America, LATAM, South East Asia tailoring strategies to local markets
- Additional language proficiency in Chinese, Portuguese, or other languages is a plus
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
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