JOB SUMMARY:
We are seeking a passionate and experienced Retail Marketing – Originals Senior Specialist who will lead the planning and activation of retail marketing strategies across adidas Originals. This role is responsible for driving brand awareness, consumer engagement, and sales growth across DTC, WHS, and Mono channels.
ROLE & RESPONSIBILITIES:
Campaign Planning & Activation
- Lead Window, ISC, and Retail Marketing activations for Originals In-line, Statement, Kids, and Members Day campaigns
- Manage sell-in room ISC setups for Originals and Kids categories
- Ensure aligned-door list accuracy for campaign rollouts
- Coordinate with external agencies to develop ISC/display materials aligned with brand standards
- Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines
- Analyse marketing data, track campaign performance, measure ROI, and identify improvement opportunities
- Drive DTC store openings and activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement
- Support Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)
- Stay updated on retail marketing trends and best practices to strengthen campaign strategies
- Global: Originals BU Retail Marketing, Halo Activation
- Local: VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, Procurement
- External partners (agencies, vendors)
KPI’S :
- Traffic, conversion, sales, and comp sales
- Retail activation customer engagement (e.g., engagement metrics)
- Compliance with MaEx/MWB guidelines
- Accuracy of annual/monthly MaEx rolling forecasts (RFC)
REQUIREMENTS:
- Education: Bachelor’s degree in Fashion, Marketing, Art & Design, or a related field
- Work experience: 2 years of experience in retail marketing, with a proven track record of success
- Language skills: Proficiency in English and Korean (both written and spoken)
QUALIFICATIONS:
- Proven expertise in Retail Marketing activations (Window, ISC, VM, DTC/WHS/Mono)
- Effective in cross-functional & agency collaboration with brand consistency
- Excellent communication, presentation, and problem-solving skills
- Punctual, positive, and proactive attitude
- Quick learner, open to feedback and continuous improvement
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
