About Monster Energy:
Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A day in the life:
As Trade Marketing Manager, you'll be at the forefront of our electrifying go-to-market strategy, turbocharging our retail trade programs to the next level! Get ready to take charge of the planning and implementation of thrilling new product and package launches, as well as epic market introductions and dynamic quarterly marketing blitzes. You'll be the mastermind behind optimizing our marketing processes and you'll play a pivotal role in planning, reporting, budgeting, and launching retail programs that make a splash.
The impact you’ll make:
- Execute customer marketing strategies and sales-related events (by country) for all company products based on brand marketing directives.
- Standardize and organize retail marketing - build, manage and implement retail marketing programs (trimester, global properties, local assets).
- Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
- Lead with execution of retailer incentives, dealer loader program, sampling opportunities, general category, new product - initiative education, selling stories, events, etc.
- Assist in development of annual business plans by identifying areas of opportunity, providing market insights and performance data metrics for Monster and strategic brands portfolios
- Work closely with international marketing leadership team in identifying Key Performance Indicators (KPIs). Build, implement and track incentive programs for internal and external teams to ensure KPIs are achieved.
- Provide real-time program analysis to ensure marketing dollars are being spent wisely and having impact on portfolio performance across markets.
- Communicate strategically, develop and/or creatively adapt programs that originate from brand marketing, bottler, retailer and headquarter performance across markets.
- Collaborate with multiple country contacts consisting of country managers, sales leads, key account managers, MAT teams, marketing directors, operations, event, POS and other related personnel.
Who you are:
- Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or another related field.
- Additional Experience Desired: More than 5 years of experience in marketing, trade, sales management, Consumer packaged goods (CPG), leadership position.
- Additional Experience Desired: More than 5 years of experience in marketing business planning, revenue management leadership.
- Computer Skills Desired: Advanced user Microsoft office.
