Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans.
Hypebeast are looking for a commercially driven and culturally fluent Brand Partnerships Director to join our team in Seoul.
This is a senior individual contributor role focused on driving business growth through 360° creative partnership solutions — far beyond traditional media sales. You will work closely with leading brands across fashion, beauty, retail, and lifestyle, offering integrated campaign solutions that include branded content, creative production, influencer strategy, and experiential activations.
You’ll represent Hypebeast, one of the world’s leading cultural media platforms, and Hypemaker, a global full-service creative agency that helps brands tell stories that resonate with today's generation.
Responsibilities:
- Lead Generation & New Business - Proactively identify and develop new client opportunities with top Korean brands and agencies, particularly in fashion, retail, beauty, and lifestyle.
- 360° Creative Sales - Sell full-service creative partnerships — including strategy, branded content, influencer activations, social and digital media, events, and production.
- Sales Ownership - Manage the entire sales cycle: prospecting, pitch development, proposal writing, negotiation, and deal closing.
- Client Relationship Building - Maintain and grow relationships with senior-level stakeholders, serving as a strategic advisor and cultural consultant.
- Internal Collaboration - Work closely with Creative, Strategy, and Client Servicing teams to shape and deliver campaigns that are insight-driven, relevant, and high impact.
- Market & Cultural Intelligence - Stay ahead of market trends, client needs, cultural shifts, and competitor movements to identify new opportunities and sharpen your strategic approach.
- Brand Representation - Act as the face of Hypebeast and Hypemaker in the Korean market — representing our unique capabilities in meetings, industry events, and the wider client community.
Requirements:
- 8+ years of experience in brand partnerships, creative sales, or media/agency business development.
- Fluent in Korean (written and spoken) and highly proficient in written English for reports, decks, and client communications. Spoken English is a plus.
- Active and trusted network within Korea’s fashion, beauty, retail, and lifestyle industries.
- Strong understanding of integrated campaign sales and content-driven marketing.
- Proven track record of meeting/exceeding sales targets and managing high-level accounts.
- Excellent communication, presentation, and strategic storytelling skills.
- Entrepreneurial spirit, strong self-management, and a passion for cultural relevance.
주요 업무:
- 리드 발굴 및 신규 비즈니스 개발 - 국내 패션, 뷰티, 라이프스타일, 리테일 브랜드 및 에이전시 대상 신규 파트너십 기회를 적극적으로 발굴하고 제안합니다.
- 통합 브랜드 캠페인 판매 - 단순 광고 판매가 아닌, 콘텐츠 제작, 인플루언서 캠페인, 소셜 스토리텔링, 디지털 미디어, 오프라인 이벤트까지 포함된 크리에이티브 중심의 통합 캠페인을 기획 및 판매합니다.
- 세일즈 프로세스 전반 관리 - 리드 확보부터 제안서 작성, 가격 협상, 계약 체결까지 모든 세일즈 사이클을 주도합니다.
- 클라이언트 관계 구축 및 유지 - 브랜드 마케팅 담당자 및 의사결정자와의 신뢰를 바탕으로 장기적이고 전략적인 관계를 구축합니다.
- 내부 팀과의 협업 - 크리에이티브, 전략, 제작, 클라이언트 서비스 팀과 긴밀히 협력하여 성공적인 캠페인을 기획하고 실행합니다.
- 시장 및 문화 인사이트 확보 - 유스 컬처, 디지털 플랫폼 트렌드, 경쟁사 움직임 등을 주기적으로 모니터링하며, 영업 전략과 제안서에 반영합니다.
- 브랜드 대외 대표 역할 - 한국 시장에서 Hypebeast와 Hypemaker의 브랜드 가치를 알리고, 클라이언트 미팅 및 업계 이벤트에 참여합니다.
자격 요건:
- 관련 업계 경력 8년 이상 (미디어, 광고, 콘텐츠 마케팅, 에이전시 세일즈 등).
- 한국어 구사 능력 필수 (말하기 및 쓰기 모두 유창해야 함). 영어 작문 능력 필수 (이메일, 제안서, 리포트 작성 가능 수준). 영어 회화 가능자는 우대.
- 패션, 뷰티, 리테일, 라이프스타일 업계 네트워크 보유자.
- 통합 캠페인 및 창의적인 세일즈 경험이 풍부한 분.
- 제안서 및 피칭 능력 우수하며, C레벨 클라이언트와의 커뮤니케이션 경험 보유자.
- 자기 주도적으로 업무를 이끌 수 있는 독립성과 글로벌 협업 환경에 대한 이해도.
- 유스 컬처, 브랜드 콘텐츠, 디지털 트렌드에 대한 높은 관심.
If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.
This position is based and located in Seoul. Candidate must be eligible to work in South Korea.
Personal data collected is for recruitment purpose only.
Report job
