Executive, Merchandising Footwear

YOUR MISSION

[SUMMARY] This role leads the country-level merchandising strategy for SELECT Business Unit — the most fashion-forward, culturally-driven segment within the brand. It requires a deep understanding of both global brand direction and local consumer behavior to translate trends, creative partnerships, and market movements into commercially successful and culturally resonant product ranges. The focus lies in curating elevated assortments, driving long-term brand desirability, and connecting the brand with top-tier fashion distribution and cultural communities. This role not only supports the country’s financial goals but also positions SELECT as a storytelling platform that merges innovation, collaboration, and style credibility.

• [Task 1] Channel Strategy & Market Execution
  Align SELECT product ranges with the right channels — including fashion retail, ECOM, and influencer-driven platforms — to maximize sell-through and reinforce premium brand positioning in high-impact environments.
• [Task 2] End-to-End GTM Planning & Execution
  Drive the full go-to-market process for SELECT collections and projects, from seasonal planning and sell-in readiness to in-market execution, performance tracking, and storytelling activation.
• [Task 3] Consumer & Cultural Insight Integration
  Translate deep knowledge of consumer behavior, lifestyle shifts, and cultural movements into strategic product direction and market-relevant positioning.
• [Task 4] Cross-Functional Leadership & Communication
  Act as the strategic lead between Merchandising, Sales, Marketing, and Global teams to ensure cohesive execution, unified messaging, and strong alignment across all key functions within the SELECT business.
• [Task 5] Creative Collaboration & Local Partnership Development
  Identify and lead culturally relevant collaborations with designers, artists, or local tastemakers. Ensure each partnership adds strategic and creative value while strengthening SELECT’s cultural impact.
• [Task 6] Trend Curation & Product Storytelling
  Filter and translate emerging design, fashion, and subcultural trends into product-driven narratives that emotionally resonate with SELECT’s target audience and elevate the brand's cultural relevance.
• [Task 7] Business Ownership & Insight-Led Planning
  Own the SELECT business across categories with a clear focus on financial targets, assortment performance, and range evolution. Use data-driven insights and sell-through analysis to inform future product and GTM strategies.

YOUR TALENT

• Education : Bachelor degree
• Professional : Minimum 4~6 years of experience in sport and lifestyle with footwear or apparel product line building and planning experience. (fashion/lifestyle categories preferred)
• IT Skills: Highly advanced MS Office Skills (Excel, Powerpoint)
• Language Skills : Business English fluent
• Competencies : Proactive, Sense of Trend, Keen eyes on contemporary market trend and fashion industry, Teamwork, Communication Skills
• Functional Skills : Product Line building and planning, Strategic SKU management for enhanced profitability, Distribution channel comprehensive