Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. Coach is part of the Tapestry portfolio, a global house of brands powered by optimism, innovation, and inclusivity.
Position/Title : Manager, Field Visual Merchandising
Report To : Senior Manager, Visual Merchandising - Coach Korea
Location : Korea
Primary Purpose:
To support the Coach Brand and Coach Korea team to be responsible for strategizing, executing, delivering and supporting department responsibilities to include growth initiatives, both channel, seasonal Installations, In-season management / communications, events and pop-up project.
Key Responsibilities:
Visual Merchandise Execution:
- Partner with cross-functional business partners and VM team to assist store in planning, mapping and merchandising monthly floor sets
- Train and lead Store Management/In-Store VM assistant on how to interpret monthly guidelines and communicates consistent merchandising direction on Coach standard
- Follow-up with Store Manager/ In-Store VM to ensure all marketing and visual elements are placed appropriately on the sales floor (i.e. New VM roll out elements, Signage, decorative elements)
- Communicate and align with retail decisions to facilitate changes accordingly based on sales through our business needs
- Understanding store’s business conditions such as top sellers to make informed and educated merchandising decisions
- Able to work on multiple projects simultaneously with short timelines for store opening, Season Pop-up, collaboration and marketing and sales team events.
- Responsible for supporting production execution, including coordination and follow-up on various minor tasks to ensure timely and accurate project delivery
Communication and Training
- Effectively manages travel schedule anticipating 75% traveling to stores ensuring execution at Coach standard
- Manage the flow of communication with the support of VM team between assigned stores, through touch bases during routine store visits
- Develop constructive, effective relationships with In-Store Visual, Store Managers and Retail Management team
- Support/train stores to interpret Visual Guidelines through photo review, floor plan mapping and/or store visits
- Provide feedback relating to product presentations, challenges and needs of the business via VM recap from the store and communicate comprehensively with Store Manager in-store VM / Retail Field Management to ensure productivity and alignment
- conduct in store training sessions regularly and leading hands-on merchandising training with Assistant Store Managers / Store Managers / In Store VM to ensure that the current merchandising direction is understood and maintained
- Leverage Global VM training tool to be downloaded well to all store members to be understood to keep a great and keep the VM standard level to the door.
- Stay up to date on business trends and shop competitions, share information with the VM team and HQ.
Experience and Qualifications:
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- Minimum 6 years’ Visual Merchandising experience
- Bachelor’s degree preferred
- International / Korean company brand experience preferably in fashion sector 6 years.
- Ability to understand and interpret visual presentation direction and train
- Excellent visual and merchandising skills
- Strong responsible to build productive relationships with cross-functional members
- Strong ability to apply insights and generate multiple ideas and problem-solving and creative execution.
- Demonstrates adaptability and the ability to develop and propose diverse, innovative ideas.
- Ability to work independently and with a team, pursue task with energy, drive, growth mindset and perseverance
- Proactive in strategizing and strong communicator and working collaboratively
- Fluent spoken and written English skill not required- but preferred
- Ability to travel frequently and spontaneously to support the needs of the business
