Marketing Lead

Job Title: Marketing Lead, Coty Korea

Division: Luxury Division

Reporting to: Coty Korea GM

Location: Seoul, South Korea

Job Purpose:

Coty’s mission is to become over time a global industry leader by being a clear challenger in beauty delighting our consumers and creating long term shareholder value and this role will support that by leading and working with the marketing teams and business partners in both Korea, linking closely with the global brand teams to ensure that we have appropriate brand and activation plans based on sound consumer insights which grows the fragrance and color cosmetics category revenue and our market share.

Job accountabilities:

MARKETING MANAGEMENT

• Oversee a company's overall marketing strategy by Makeup, Fragrance and Skin care
• Drive revenue by increasing sales through marketing activities
• Developing strategies, managing budgets, setting strategic goal and plan, and ensuring consistent brand message across various marketing channels.
• Leading the development of all marketing plans
• Ensuring implementation of effective marketing strategies.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.

• Conducting strategic marketing analysis that will help guide marketing messages.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales

• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.

• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.

• Develops and implements local brand strategies according to international brand strategies, but localized to meet the specific demands and intricacies of the country’s cosmetics landscape
• Manages product portfolio and SKUs ensuring that all launches are strategic, sustainable, addressing market demands, and strengthening the brands’ positioning
• Plan, develop and execute marketing communications (online/offline advertisements) and PR plan in accordance to global and regional directions.
• Collaborating with stakeholders in developing & organizing Online/offline Marketing & Promotional materials/campaigns
• Work closely with Global to ensure all communication materials adhere to guidelines
• Analysis sales and budget to ensure that the brand’s tactics are working towards the achievement of total brand targets
• Develop the structure of the business's marketing department
• Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.  

Qualification and Experience

• At least 10 years of experience in Branding, Marketing, PR experience or business development experience in positions of increasing responsibility- with a focus on marketing expansion in Beauty. L
• Luxury/Premium color, fragrance or skin care beauty experience preferred.
• Able to handle a project from conceptualization till completion
• Experience with social media, digital marketing and trade marketing will be advantageous
• Three to five years of experience in a leadership role

Skills sets

• Proficiency in English and Korean
• Possess excellent communication and interpersonal skills
• Strong leadership experience in building, managing and coaching a team to achieve targets
• Superb analytical skills
• Demonstrated ability to lead and inspire a team
• Outstanding communication and interpersonal skills
• Flexibility
• Passionate customer advocacy
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing market dynamics
• Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
• Entrepreneurial spirit
• Proficiency in MS Office, Ms Powerpoint, Ms Excel

Behavioral elements required

• Proactive with integrity
• Self-starter with pride in personal and company performance
• Must thrive on challenging dynamic environment and be able to make things happen
• Able to work in a fast-paced environment and high energy with positive ‘can do’ attitude, and result driven
• Passion in beauty industry