Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
Taco Bell is looking for a Brand Marketing Manager for Korea, based out of Seoul. You will be responsible for executing the marketing calendar and coordinating the marketing activities with our two franchisees partners in the market.
The main scope includes calendar management, campaign execution, social media and delivery aggregators relationship management and marketing budget.
Reporting to the Senior Manager North Asia lead, this is an individual contributor role who will work closely with Asia marketing team, internal functions (Commercial Planning, restaurant operations, food innovation team, development, etc.), franchisee partners and their local marketing teams, marketing agencies and international marketing teams.
The Day-to-Day:
Calendar Execution:
- Implement Taco Bell advertising and marketing strategies, aligning them with overall business goals and market trends.
- Act as a primary interface with franchisees ensuring marketing calendar execution, supported by regular cadenced and documented engagement plans.
- Coordinate with franchisees campaign launches to deliver them on time and in full, ensuring a consistency experience across different franchisees
Creative and Media Development:
- Work with advertising agencies to develop and execute effective campaigns, primarily focused on social and earned media.
- Develop and execute social media calendar.
- Collaborate with global and local stakeholders to create engaging social content and optimizing plans to drive organic follower and engagement growth.
- Support the development of national marketing campaign creative and brand activations ensuring cut through and consistency.
- Project manage the roll out of national marketing campaigns across paid and owned channels ensuring production cost efficiencies.
- Monitor brand and media performance.
- Day to day liaison with creative and media agencies.
- Develop and execute all customer facing communications in restaurant.
Fund Management:
- Oversee the allocation and use of advertising funds contributed by franchisees, ensuring efficient and effective deployment.
Performance Monitoring and Analysis:
- Track the performance of advertising campaigns, analyze results, and make recommendations for improvement.
Franchisee Management:
- Act as a representative of Taco Bell and its franchisees, ensuring fair and transparent decision-making.
- Maintain clear and consistent communication with franchisees, providing regular updates and reports on advertising activities and performance.
Negotiation and Collaboration:
- Negotiate with advertising agencies, media outlets and delivery aggregators, fostering strong working relationships.
Legal and Regulatory Compliance:
- Ensure that all advertising activities comply with relevant legal and regulatory requirements.
Is This You?
- Bachelor's Degree in Marketing, Communications or similar is preferred.
- 5+ years relevant work experience in Korea.
- Experience working with youth or fast-food brands desirable.
- Highly creative, organized and proactive with excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Knowledge of advertising strategies, media planning, and brand management, with experience in managing brands with small advertising budgets.
- Excellent communication and interpersonal skills.
- Solid stakeholder management and influencing skills.
- Project management skills.
- Mandatory fluency in Korean and English languages.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only post jobs on official careers pages and never ask for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.