Side is a global video game development and services provider, offering technical and creative solutions to many of the largest developers and studios around the world. Founded in Japan in 1994, Side has grown to become a global force in the video game industry, with over 40 studios in 15 countries worldwide and offices across North America, Europe, South America, and Asia.
Our industry-leading services include codev, art production, localization, audio production, quality assurance, localization QA, player support, community management, and datasets.
Help us bring stories to the world. Join Side's global team of passionate gamers and contribute to top-notch game development. Discover opportunities in Asia, North America, South America, Europe, and beyond.
Experience our side of life! For more information, visit www.side.inc
Purpose of the job
Side is looking for a talented PR and Marketing manager to support activities in Asia. If you are an account manager or account director agency side and looking for an opportunity to step up, this could be the right position for you.
Following a recent rebrand in March, it’s an exciting time for the company, especially for the PR and marketing teams! The rebrand means we are in a phase of experimentation and exploration, so you won’t be walking into a regular cycle of activities in this role.
As we continue to creatively direct what makes sense for the new brand, we are looking for someone who feels both comfortable and excited by the prospect of a blank canvas, not intimidated by it.
Position in the organization
Part of the PR and Marketing teams and reporting directly to Side’s Chief Communicatons Officer.
Duties and key responsibilities
- Lead and manage campaigns in Asia, specifically focused on Korea, Malaysia, China, and Taiwan
- Support the global team and providing regional counsel
- Create and develop stories and marketing activities for Asia
- Manage local budget and planning for local activities and events
- Designated PR and Marketing point of contact for the region, both internal and external
- Event Planning and Coordination, plan, organize, and execute key events in the regional for the global marketing & PR team.
- Network and develop partnership opportunities with local media, our clients and other relevant organizations locally.
- Ensure all external communication events, materials and messages (press releases, social media) are in line with our Company’s direction and local regulations.
Who you are:
- You’re organised, self-motivated and visionary – you’re someone who already leads meetings comfortably and can see an activation through from ideation to execution
- You’re a strong, internal, communicator, you can quickly understand the role for PR, Social Media and Marketing in any given activity
- You’re a quality pitcher; we don’t use agencies so you should feel confident with the sell-in process and have the contacts to match
- You love variety, from sound design and music through to AI and quality assurance, we have lots to work with! You should be excited by the prospect of having multiple projects on the go
Requirements
- Fluency in Korean and Chinese, Japanese or English, for business communication.
- 4+ years' experience in PR and/or marketing
- Ability to operate with a high level of autonomy
- Experience navigating large organizations
- Proven experience in event planning and coordination.
- Ability to manage multiple vendors, including but not limited to PR agencies, branding agencies, event logistics companies, etc.
- Ability to prioritize tasks, succeed under pressure, and roll with the demands of the business (and how quickly things change)
- Experience juggling multiple projects at one time, preferably in multiple time zones
- Familiarity with the gaming industry and overall enthusiasm for gaming is a massive plus
- Flexibility to work irregular hours, including evenings and weekends, as required.