Who You Are:
You enforce individual accountability in the team. You model collaboration across the organization. You anticipate needs and provide services that are beyond customer expectations. You observe situational and group dynamics and select best-fit approach. You deliver messages in a clear, compelling, and concise manner.
In this Role, Your Responsibilities Will Be:
- Strategic Planning & Execution
- Develop and implement comprehensive marketing strategies aligned with sales targets.
- Analyze market trends, competitor activities, and customer insights to shape marketing direction.
- Identify and target new market segments and opportunities for automation solutions.
- Lead Generation & Sales Support
- Design and execute campaigns to generate high-quality leads for the sales team.
- Collaborate closely with the sales department to align messaging, content, and campaigns.
- Develop tools and content (brochures, case studies, presentations) to support the sales cycle.
- Brand Management & Communication
- Enhance the visibility and credibility of the company in the automation industry.
- Oversee digital marketing efforts, including website, SEO, social media, and email marketing.
- Manage events, webinars, and trade shows to promote products and engage prospects.
- Collaboration & Cross-functional Leadership
- Coordinate with product development and technical teams to ensure accurate messaging.
- Foster alignment between marketing, sales, and customer service for seamless customer experience.
- Performance Monitoring & Reporting
- Set and monitor KPIs to assess the effectiveness of marketing activities.
- Report marketing ROI and adjust strategies based on data and feedback.
For This Role, You Will Need:
- Degree in any of the STEM courses or Business is preferred
- Minimum 8 - 10 years of experience in a similar industry; preferably in an Marketing, Sales, Business development with demonstrative achievements
- Advanced skills in strategic and value selling, including managing six and seven figure transactions
- Experience in training and customer engagement seminar initiative with functional teams by collaboration
- History of strong relationship building with customers, partners and external stakeholders to achieve organizational goals
- Proven leadership ability, interpersonal savvy and collaborative skills to work effectively with and across all levels of business within very large and complex organizations
- Proven ability to coach people for both short-term and long-term results
- Self-starter who takes initiatives and works with limited direction
- Highly trusted individual who maintains and expects high standards for self-esteem and team
- Analytical skills essential for market search, converting data into insights and formulating strategies
- Strong communication skills, especially for senior leadership engagement, both internally and externally.
- Fluency in spoken and written English for working with AP.
- Ability and flexibility to travel
Our Culture & Commitment to You
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.