CIDER is one of the fastest growing fashion brand representing trendsetters and celebrities worldwide with global following exceeding 7 Million. Founded in 2020 and rooted Los Angeles, we proudly serve customers in over 130 countries. Join us in leading way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, are capturing the attention of the next generation.Successful candidate will be a part of Korea team leading way towards redefining the boundaries of smart fashion, reporting directly to Korea team. Senior Marketing Specialist / Assistant Manager will execute and lead various marketing tasks from influencer and celebrity marketing to Publicity events that support expand Cider’s positioning as trend leading fashion brand in Korea's domestic retail lanscape. Responsibilities:
- Brand Marketing:
- Act as appointed PIC in PR, influencer and celebrity marketing campaigns for Cider’s expansion in Korea
- Expand and amplify share-of-voice on key communications channels from Instagram, YouTube and web/app in conjunction with global team and third-party agencies in appropriate tone & manner that best represent brand’s DNA
- Identify key fashion/retail trends that and assist in solidifying Cider's positioning and key trendsetter in the domestic market through community management
- Assist in reading local momentums and trends to ensure marketing calendar and cadence engage with local audience
- Communications & Planning:
- Engage, network and communicate with external key stakeholders that assist
- Develop communications cadence and content such as PR materials on weekly, monthly and quarterly basis to educate the public on Cider as brand
- Other Ad-hoc projects & tasks
- Research, ideation and execution for the Korea marketing
Qualifications:
- At least 5 years of working experience in fashion/retail space
- Preferred background as fashion media editor or MD, VMD from retail brands
- Love for fashion, keen eye for trending aesthetics and unafraid to speak out & throw out-of-the-box ideas
- Proficiency in Photoshop, Illustrator, Canva and Capcut.
- A Bachelor’s degree in Marketing, Business, Media, Design, or a related field (Fashion/Marketing major preferred but not mandatory)
- Fluent in both English and Korean (written and spoken)
- Based in Korea
Job Type: Full-time
